The Shortest and Most Powerful White Paper on Leadership Ever Written

Dr Z.’s Leadership Institute staff have been doing extensive and exhaustive research in July and have now developed the quintessential leadership whitepaper.

Okay, we admit it wasn’t the whole month we worked. Would you believe that we put in a full week? If not, would you believe that we spent a full day on it? Okay we were golfing, drinking, and going to the beach all month, but if you look carefully you will notice the paper is all white, except for the print!

And as an added bonus we have offered the document in a Word format so that you can tweak a few words, change the attribution, and call it your own. Okay, we admit our Adobe Acrobat PDF maker wasn’t working, we couldn’t figure out how to get it to work, so we just left it as a Word document and had the clever guys in marketing come up with a rationale — “it makes the document open source,” they said. This nugget of marketing wisdom was generated at the 19th hole after half a dozen beers.

Click on the link below and to open the Word version of the white paper:

dr-z-leadership-white-paper.doc

If you take the time to read the whole paper, and this means getting to the end of the one page you will notice an additional clever marketing ploy generated by the same guy who said it was open source:

We know things that  you don’t.

We won’t tell you what they are unless you pay us a big fee!

Operators are standing by…

Call Dave at (204) 254-2130

Email Dave at dzinger@shaw.ca

Ask about the free Gerbil cage,

including a Gerbil exercise wheel, with every new contract!

Advertisements

2 Comments

Filed under David Zinger, humor, knowledge management, leadership, leadership institute, thought leadership, Uncategorized, white paper

2 responses to “The Shortest and Most Powerful White Paper on Leadership Ever Written

  1. Pingback: White Paper Pundit » Blog Archive » White Paper + Humor = Low Credibility

  2. The message is clear from the comment, don’t white on with wit. Especially if you believe brevity is the soul of wit.

    Dr. Z sincerely apologizes if he has offended any white paper writers or Gerbil lovers.

    But if you belong to a large corporation with too much money in the budget do not be put off if you still want to pay the Leadership Institute a big fee to find out what we know that you don’t.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s